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In this first episode Rom talks about the concept of Bait. This is a man's overall appearance which will cause a woman to be receptive to interacting with him. A man's bait opens the door for positive experiences with women.
The foundation of a man's bait is his body. When women check out men they check out his entire frame. The man's body is the prime arouser of women.
Men need to develop their personal style which is a great bait for attracting women.
In this episode Rom explains how projecting a cool persona is part of a man's bait.