In this series, Rom Wills discusses ways in which a man can develop bait. A man's bait is his overall physical appearance including everything from his face to the shoes he wears. Women decide in three seconds or less whether they will be receptive to a particular man. Regardless of what else a man has going for him he has to have a good bait to open the door to a woman's heart.
In this first episode Rom talks about the concept of Bait. This is a man's overall appearance which will cause a woman to be receptive to interacting with him. A man's bait opens the door for positive experiences with women.